Recognition Highlights a Transformational Brand Overhaul with Measurable Growth Achieved in Under Two Years
Denver, CO, June 1, 2026 – HousingWire has named LIV Sotheby’s International Realty’s (LIV SIR) Nolan Carleton, SVP of Marketing and Communications, to its prestigious list of Marketing Leaders, honoring the most creative and influential marketing minds of the housing industry. With a track record for transforming brands, the HousingWire Marketing Leaders award recognizes professionals who have demonstrated measurable impact, creative distinction, and the ability to drive meaningful change in a competitive market.
In under two years, Carleton has reimagined LIV SIR’s entire marketing approach, fundamentally transforming the company’s brand engine across 12 regions and more than 20 offices. What typically requires years of organizational effort has been delivered within two years.
“The most powerful thing a brand can do is make people feel something. I’m honored by this recognition — and grateful for the team that brings it to life every day,” said Carleton.
The scope of this transformation earned top honors at the 2025 LRE Awards, where LIV SIR was recognized for Most Innovative Marketing Technique for the Varsity campaign — a bold strategic response to market shifts and evolving advisor expectations. The campaign simultaneously strengthened internal culture and elevated external creative, aligning tone of voice across all channels and driving adoption among 650 advisors and staff.
Standout initiatives include the transformation of the company’s print publication, LIV Magazine. Under Carleton’s direction, what was once a traditional print piece has evolved into a fully realized lifestyle publication with a distinct editorial voice. LIV Magazine now positions the company as a curator of culture, design, and aspiration.
Additionally, the forward-looking Blueprint Campaign strikes a nuanced balance between innovation and storytelling. Idea-led at its core, the campaign has delivered practical operational value by streamlining advisor listing presentations and buyer materials to bring consistency and elegance to every client touchpoint.
A reimagined social media strategy built around three storytelling pillars — luxury lifestyle, the Colorado experience, and the people behind the brand — has produced exceptional results, including a 106% increase in impressions, 382% surge in video views, 223% growth in audience size, and 2.6 million+ total impressions.
Beyond campaigns, Carleton restructured LIV SIR’s entire marketing department into a more efficient, brand-and-advisor-facing model. By reducing fragmented strategies and minimizing one-off requests, the team now operates with scalable, plug-and-play brand tools that free up time for high-impact creative work. The result is a leaner, faster, and more inspired marketing function that serves advisors without sacrificing brand integrity.
“This recognition is also a reflection of who we are as a company. At LIV SIR, we hold ourselves to a standard that is white-glove, anticipatory, and second to none, and Nolan’s leadership is that standard in action,” said Shannel Ryan, President Colorado LIV SIR. “We don’t just have great marketing. We have award-winning marketing leadership, and she continues to raise the bar each year.”
As a longtime Webby Awards judge, Advisory Board Member for RAD AI and ChangeEngine, former Board Chair of SocialMedia.org, and LIV SIR’s representative at Sotheby’s International Realty’s Braintrust meetings, she brings the company’s perspective to the highest levels of the industry.
Carleton’s additional award wins include the 2022 Global Social Media Award for Best Use of Social Media in a Crisis, 2023 Shorty Impact Awards Finalist: Corporate Social Responsibility Campaign “Bridging the Digital Divide,” Shorty Awards Finalist, and the 2023 Best TikTok “Day Without” post.
That philosophy is evident in every initiative she leads. She inspires her team to think differently, pushes creative boundaries with conviction, and never settles for work that doesn’t move people. In a category that often defaults to the transactional, she leads with attention to creativity and heart.
HousingWire’s Marketing Leaders recognition joins a growing list of accolades for LIV SIR’s marketing team and is a testament to a culture that has been reinvented from the inside out.
About LIV Sotheby’s International Realty
LIV Sotheby’s International Realty services the Front Range markets of Boulder, Castle Pines, Castle Rock, Colorado Springs, Denver, Evergreen, Golden, and Northern Colorado as well as the resort markets of Beaver Creek, Breckenridge, Crested Butte, Dillon, Telluride, Vail, and Winter Park. Our expert real estate professionals provide local expertise for buyers and sellers in Colorado combined with the global reach of the Sotheby’s International Realty brand. Contact LIV Sotheby’s International Realty by calling 303.893.3200 or visiting livsothebysrealty.com for all your real estate needs.
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