Advisor Alitza Vagenknechtova Receives Significant Sale Award
Denver, CO (September 23, 2025) – LIV Sotheby’s International Realty (LIV SIR) was recognized with the Most Innovative Marketing Technique award at the 28th Annual Who’s Who in Luxury Real Estate Fall Conference in Coronado, California, for its bold Varsity Elite campaign. The Who’s Who in Luxury Real Estate network represents the world’s finest residential real estate firms, making this honor a powerful recognition of LIV SIR’s leadership and innovation.
Born during a brainstorming session and quickly evolving into a company-wide movement, the Varsity Elite campaign was designed to reestablish LIV SIR as a market leader during a time of shifting market dynamics. Anchored by the rallying cry, “No Bench. Just Legends.” the campaign fused nostalgic collegiate athletics design with elevated sophistication to reflect both the legacy and innovation of the Sotheby’s brand.
“This was more than a campaign—it was a cultural reset,” said Nolan Carleton, SVP, Marketing & Communications at LIV Sotheby’s International Realty. “By celebrating our advisors as champions in every market and uniting our entire company under one identity, we elevated our external brand while reinvigorating our internal pride.”
The campaign launched with a high-energy Pep Rally at the University of Denver arena, featuring the debut of a new brand video, team-building experiences, and customized varsity jackets. It was further amplified by LIV NOW, a branded internal broadcast series, and a 360-degree roll-out across communications, social media, events, swag, and marketing collateral.
The results were measurable: double the engagement on social media, four times the audience reach on top-performing posts, a 13% increase in followers, and a 75-80% view rate on internal communications.
“This campaign embodies what sets LIV SIR apart,” said Shannel Ryan, President of LIV Sotheby’s International Realty, Colorado. “We don’t just market homes; we build a culture of excellence. Varsity Elite reflects the pride, performance, and passion that our advisors bring to their clients every day.”
Varsity Elite also reinforced the power of LIV SIR’s advisors, highlighted by Alitza Vagenknehtova’s Significant Sale award. Her record-breaking $33 million sale on Vail’s Forest Road, underscored not only her individual achievement, but also LIV SIR’s position as home to some of the most accomplished real estate professionals in the world.
From the campaign manifesto to its visual language and immersive rollout, the message was clear: every player on this team is a starter, every advisor a game changer, and every client a cornerstone.
Welcome to the Varsity Elite.
About LIV Sotheby’s International Realty
LIV Sotheby’s International Realty services the Front Range markets of Boulder, Castle Pines, Castle Rock, Colorado Springs, Denver, Evergreen, Golden, and Northern Colorado as well as the resort markets of Beaver Creek, Breckenridge, Crested Butte, Dillon, Telluride, Vail, and Winter Park. Our expert real estate professionals provide local expertise for buyers and sellers in Colorado combined with the global reach of the Sotheby’s International Realty brand. Contact LIV Sotheby’s International Realty by calling 303.893.3200or visiting livsothebysrealty.com for all your real estate needs.
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